VERN' Summer School Vis

Programme

SUMMER SCHOOL

EMPOWERMENT FOR SUSTAINABILITY AND SUSTAINABLE TOURISM DEVELOPMENT

PROGRAM 

Stage of the project

(start-end dates and hours worked)

Activities undertaken

Day 1, Sunday

(01/09/13)

 

 

 

 

 

 

 

 

 

 

 

All day: Arrival of the participants

VERN' Campus

20.00 Opening evening under the auspices of Mayor of Town of Vis, Mr. Ivo Radica

20.10 Welcome speech by VERN' Vice Dean for International Cooperation and Life-long Learning, Mrs. Aida Liha

•             introduction of staff;

•             introduction of participants and expectation of participants;

•             overview of the lectures, workshops

 

Followed by welcome dinner at Vila Kaliopa

Day 2, Monday

(02/09/13)

 

Lecturer

prof. Irena Ateljević (Topic 1)

 

 

 

 

 

 

 

 

 

 

 

TOPIC 1: Empowerment for sustainability

9.30 – 11.00 Introduction to Empowerment for sustainability

11.00: 11.30 Coffee break

11.30 - 13.00: (Un)sustainability, modernity, postmodernity and transmodernity paradigms

 

13.00 – 14.00: Lunch break

 

14.00 – 15.30: Interactive workshop on Empowerment, Agency & Structure

15.30 – 15.45: Break

15.45 – 17.15: Interactive workshops continues

 

18.15 Organized sightseeing of the town of Vis in the afternoon

Day 3, Tuesday

(03/09/13)

 

Lecturer

prof. Mira Lenardić,

prof. Goran Radman (Topic 2)

 

 

 

 

 

 

 

 

 

 

 

TOPIC 2: Competitiveness vs. sustainability

9.30 - 11.00 – 11.30: Competitiveness or sustainability (1)?

11.00 - 11.30: Coffee break

11.30 – 13.00: Competitiveness or sustainability (2)?

 

13.00 – 14.00: Lunch Break

 

14.00 – 15.30: 4 case studies of competitive but sustainable projects from the island of Vis

15.30 – 15.45: Break

15.45 – 17.15: Workshop: Discussing complementarities and contrasts within competitiveness and sustainability

 

Day 4, Wednesday

(04/09/13)

 

Lecturer

prof. Tatjana Rijavec  (Topic 3)

 

 

 

prof. Åsa Lillhannus

(Topic 4)

 

 

 

 

 

 

TOPIC 3: Good practice that promotes sustainability
9.30 – 11.00: Examples of good practice that promote sustainability development and environmental protection

11.00 – 11.30: Coffee break

11.30 – 13.00: Lecture continues

 

13.00 – 14.00: Lunch break

 

TOPIC 4: Green Marketing

14.00 – 15.30: Introduction and evolution of green marketing

15.30 – 15.45: Break

15.45 – 17.15: Benefits of green marketing

 

19.00: Country presentation dinner – Four countries taking part in the IP

Day 5, Thursday

(05/09/13)

 

Lecturer

Prof. Tatjana Rijavec (Topic 3)

 

 

 

 

Prof. Vicko Krampus (Topic 6)

 

 

 

 

 

 

 

 

TOPIC 3: Good practice that promotes sustainability

9.30 – 11.00: Case study - How to develop a Sustainable Enterprise in Tourism

11.00 – 11.30: Coffee break

11.30 – 13.00: Global Code of Ethics for Tourism

 

13.00 – 14.00: Lunch break

 

TOPIC 6: Mediterranean Culture and Identity

14.00 – 15.30: Mediterranean – the cradle of civilization

15.30 – 15.45: Break

15.45 – 17.15: Ivan Mestrovic - Mediterranean son – to be held at Meštrović Gallery in Vis

 

 

Day 6, Friday

(06/09/13)

 

Lecturer

prof. Vicko Krampus (Topic 6)

 

 

 

 

 

prof. Ms. Åsa Lillhannus (Topic 4)

TOPIC 6: Mediterranean Culture and Identity

9.30 – 11.00: Croatian ties with other Mediterranean countries (language and literature, architecture, painting, music, and cuisine)

11.00 – 11.30: Coffee break

11.30 – 13.00: Vis - Mediterranean city - workshop - examples of Mediterranean (from the city name to the city square)

 

13.00 – 14.00: Lunch break

 

TOPIC 4: Cases of Green Marketing

14.00 – 15.30: Green marketing case studies

15.30 – 15.45: Break

15.45 – 17.15: Workshop: Discussing green marketing strategies for sustainable tourism

 

Day 7, Saturday

(07/09/13)

Excursion around the island (Tito’s cave, Antique Roman Therme, Ruins of Issa, the Antique Greek Settlement, Komiža) + Guided tour Biševo cave

Day 8, Sunday

(08/09/13)

 

Day 9, Monday

(9/09/13)

 

Lecturer

prof. Željko Trezner (Topic 5)

 

 

 

 

 

prof. Tadeja Jere Lazanski (Topic 7)

 

TOPIC 5: Sustainable tourism products marketing

 

9.30 – 11.00: Trends and sustainable tourism products development

11.00 – 11.30: Coffee break

11.30 – 13.00: Marketing strategies for sustainable tourism products

 

13.00 – 14.00: Lunch break

 

TOPIC 7: Systems Approach and Modeling for Sustainability in Tourism

14.00 – 15.30: Introduction to Economy of Experience

15.30 – 15.45: Break

15.45 – 17.15: Workshop 1: Case – Pyramid of Experience

Day 10, Tuesday

(10/09/13)

 

prof. Željko Trezner (Topic 5)

 

 

 

 

prof. Mikko Peltola  (Topic 8)

 

 

 

TOPIC 5: Promotion and distribution of tourist product

 

9.30 – 11.00: Sustainable tourism products promotion

11.00 – 11.30: Coffee break

11.30 – 13.00: Sustainable tourism products distribution

 

13.00 – 14.00 Lunch break

 

Topic 8: Environmental values, attitudes and behavior

14.00 – 15.30: Pro-environmental attitudes and environmentally friendly behavior

15.30 – 15.45: Break

15.45 – 17.15: Solutions on individual, organizational and societal levels

Day 11, Wednesday

(11/09/13)

 

Students will be accompanied by prof. Ozana Ramljak and prof. Mikko Peltola

 

 

 

 

 

 

 

 

 

 

 

TOPIC Field work  - entrepreneurial projects in Vis

 

9:00 Meeting in front of the ferry port, departure to Plisko Polje

9:30–12:30 Visit to Household Farm and Agrotourism Roki's (Mr. Oliver Roki and Ms. Radišić)

-          Visit to vineyards; Presentation of ecological production of vegetables; Visit to cricket grounds

-          Sustainable development in agriculture and tourism, presentation of development plan

-          Joint workshop with the owners and discussions

13:00–14:00 Lunch at Roki's houshold

14:00 Departure

14:15 – 17:15 Visit to Agricultural cooperative Podšpilje (Mr. Srećko Roki)

-          Walk through the cooperative

-          Presentation of production, development plan and economic indicators

-          Discussion

17:15 Departure

 

Day 12, Thursday

(12/09/13)

 

Lecturers

prof. Mikko Peltola (Topic 8)

 

 

 

 

prof. Ozana Ramljak (Topic 9)

 

TOPIC 8: Environmental values, attitudes and behavior

9.30 – 11.00: How are an individual's values and attitudes towards the natural environment formed

11.00 – 11.30: Coffee break

11.30 – 13.00: Do the values and attitudes affect the environmental behavior in tourism industry?

 

13.00 – 14.00: Lunch break

 

TOPIC 9: Presentation of entrepreneurial projects- presentation skills

14.00 – 15.30: Oral presentation –  How to present an entrepreneurial idea in five minutes (Part 1)

15.30-15.45: Break

15.45-17.15: Oral presentation –  How to present an entrepreneurial idea in five minutes (Part 2)

 

20.00 Closing ceremony, dissemination of Summer School Certificates, followed by dinner

 

Day 13, Friday

(13/09/13)

 

Lecturers

 

prof. Ozana Ramljak (Topic 9)

 

 

 

 

TOPIC 9: From Idea to Entrepreneurial innovative product
STUDENTS’ WORK&PRESENTATIONS: Personal projects in sustainable tourism

9.30 – 11.00: Presentations of students’ entrepreneurial projects

11.00 – 11.30: Coffee break

11.30 – 13.00: Presentations of students’ entrepreneurial projects

 

13.00 – 14.00: Lunch break

 

14.00 – 15.30: Presentations of students’ entrepreneurial projects

15.30-15.45: Break

15.45-17.15: Wrap up of the summer school, Evaluation session

 

Day 14, Saturday

(14/09/13)

All day: Departure of participants